APR FROM 5.9%● DECISIONS IN UNDER 4 HOURS● NO ORIGINATION FEES● FCA REGULATED● APR FROM 5.9%● DECISIONS IN UNDER 4 HOURS● NO ORIGINATION FEES● FCA REGULATED●
§01 — Who we are

Lending, without the theatre .

Adlib Loans Limited is a UK-based lender. We exist because borrowing money has somehow become harder to understand than it needs to be — and we think that's a solvable problem.

The Adlib Loans team
§02 — Our position

We believe a loan should be simple enough to explain in a single sentence: here's how much you'll pay, here's when it ends, and there's nothing in the fine print you'd object to.

What that means in practice

Fixed rates from day one. No arrangement fee, no origination fee, no exit fee. One representative example that actually represents what most customers pay.

Where we're honest about limits

We don't lend to everyone. We don't offer the cheapest rate on the market. And we'd rather turn down a loan than approve one that puts someone in a worse position six months later.

§03 — By the numbers

Where we stand today.

01
$48m
Lent to UK borrowers since launch
02
11k
Individuals and businesses funded
03
2.4hrs
Median time from application to decision
04
94%
Of customers say they'd recommend us
§04 — Principles

Four things we won't compromise on.

01

Plain English, or nothing

If a clause needs a lawyer to explain it, we rewrite it. Every product page, email, and offer letter is written to be read — not skimmed and hoped over.

02

Human decisions, not black boxes

Every declined application is reviewed by a person before it's final. Our underwriters can see context — a career change, a one-off medical bill — that a scorecard can't.

03

No product we wouldn't take

We don't sell payment protection insurance, extended warranties, or any bolt-on we wouldn't recommend to a family member. If we don't believe in it, we don't offer it.

04

Refuse before we regret

We'd rather say no to a loan than approve one we think will cause trouble. Our commercial targets are set with that in mind — no sales-based incentives for our team.

§05 — Timeline

How we got here.

  1. 2019
    Founded in Manchester

    Two ex-bankers and one software engineer set up shop with a single product: a $5,000 personal loan with no fee.

  2. 2021
    FCA authorisation granted

    Full consumer credit permissions approved. We launched the debt consolidation product in the same quarter.

  3. 2023
    Business lending opens

    After two years of building underwriting for small companies, we opened the business loan product. $12m lent in the first year.

  4. 2025
    $100,000 ceiling raised

    Following sustained demand, our maximum loan grew from $25k to $100k — for both individuals and businesses.

§06 — Our office

Where we work.

Our team works from a converted warehouse in Ancoats, Manchester. It's not glamorous — the heating is temperamental and the coffee machine is overworked — but it's ours.

We're a hybrid team with three days a week in the office. It means our underwriters sit next to the engineers who build the tools they use. We think that shows in the product.

Adlib Loans office in Ancoats, Manchester
Ancoats, Manchester · Est. 2019
§08 — Regulatory

Registered and accountable.

Legal entity
Adlib Loans Limited
Company number
00000000
Registered office
[Street Address], Manchester, [Postcode], United Kingdom
FCA authorisation
Authorised and regulated by the Financial Conduct Authority. Firm Reference Number: 000000
ICO registration
Registered with the Information Commissioner's Office. Reference: Z0000000
Complaints
We aim to resolve complaints within 3 working days. If you're unhappy with our final response you can escalate to the Financial Ombudsman Service.
§09 — Next

Read the numbers,
then decide.